Mahindra Logistics collaborates with start-ups to co-create future-ready logistics solutions

~ Solutions for real-world driven by Catapult Incubator Program ~

Mumbai, 18 February 2025: Mahindra Logistics Ltd., one of India’s largest integrated logistics solutions providers, today announced the successful culmination of its incubator program – Catapult 4.0 – aimed to empower Indian startups by co-creating innovative logistics solutions. This initiative is a part of Mahindra Logistics tech vision to ignite success within the Indian startup ecosystem, catalysing advanced solutions and driving operational excellence in the logistics industry.

The startups are members of Catapult, Mahindra Logistics incubator program. In its 4 th edition, eight pioneering startups of Catapult, have engaged with Mahindra Logistics for mentorship and development of solutions in real-world business scenarios to improve product-market fit. The startups designed applications across drones, smart warehousing, efficient MHEs, computer vision, and sustainability to serve customers with disruptive
innovative solution integrated to the existing workflow leading to better operational efficiency, optimum resource utilization and efficient supply chain ecosystem. Their solutions and journey were also showcased at the premiere day of CATAPULT 4.0, attended by industry leaders.

Catapult serves as a catalyst for these startups by offering a comprehensive program that includes masterclass sessions on go-to-market strategy, building sustainable, scalable business models, and the art of storytelling. Additionally, startups gain access to a dynamic business and technology environment through a co-working platform. The program also provides weekly leadership guidance, on-ground product validation, and collaborative
opportunities with the company’s partner ecosystem, which includes global technology companies. This open platform enabled startups to innovate in real-world scenarios through knowledge-sharing sessions and networking opportunities with industry leaders.

The premiere day also introduced Catapult Techathon 2.0, a technology-driven competition designed to engage college students by providing a platform to develop solutions for real-world business challenges. Spanning eight weeks, the program attracts participation from numerous colleges, driving innovation and problem-solving.

Mr. Rampraveen Swaminathan, Managing Director & CEO, Mahindra Logistics Limited, said, “The future of logistics is being rewritten by technology with organizations increasingly embracing digital transformation in supply chain management. With the global software market projected to reach $24.19 billion by 2028, we stand at the forefront of an era defined by intelligence, agility, and precision. Innovation is the foundation of next-generation logistics and as we conclude CATAPULT 4.0, we reinforce our commitment to integrating future-ready, tech-powered solutions into the logistics landscape. Congratulations to the
winners—we are excited to collaborate and drive transformative change together”.

Participating startups – Tarsyer, Vecros, Tokere, Ignomagine, Electrike, Quargos, KaviRise, and Nebularc – presented groundbreaking technology solutions at the event. Here’s what some of the start-ups that participated, shared:

Mr. Venky Nayar, Founder & CEO, Tarsyer said, “This collaboration has given us a
defined path for innovation in the logistics sector, leading to a solution that enhances visibility, control, and safety. We believe this will benefit every player in the industry and pave the way for autonomous logistics operations.”

Alok Das, Cofounder, Quargos said, “Being part of Mahindra Logistics Catapult 4.0 has been a game-changer for us. The QARGOS F9 CLV addresses urban logistics challenges by bridging the gap between 2-wheelers and 3-wheelers, offering a 225-litre cargo volume, 100 kg payload, and a 150 km range. It promises up to 90% cost reduction in urban logistics, making it more efficient and faster.”

Sumana Mandal, Founder & Director, Ignomagine said, “We have moved from a single-product company to a solutions-driven robotics leader. Together, we tackled real-world warehouse challenges, creating the ENlightened MAchines (EnMac) series—AI-powered solutions that enhance efficiency, accuracy, and scalability without disrupting existing workflows.”

About Mahindra Logistics

Mahindra Logistics Limited (MLL) is an integrated third-party logistics (3PL) service provider, specializing in supply chain management and enterprise mobility. MLL serves over 400+ corporate customers across various industries like Automobile, Engineering, Consumer Goods, and E-commerce. The Company pursues an “asset- light” business model, providing customized and technology-enabled solutions that span across the supply chain and people mobility services.

For more information, visit www.mahindralogistics.com

About Mahindra Group

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federations of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology, and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates
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