Co-creating future-ready tech-powered
solutions with the Indian start-up ecosystem
in the Supply Chain and Mobility space
Innovation and technology play a key role in redefining growth and fostering competitive advantage. We have always believed in using design thinking approach and smart automation to drive transformation through product, process, and business model innovations. Being one of India’s leading integrated logistics solutions companies, extending this culture of innovation to stakeholders within the industry was the next logical step. We decided to harness the potential of the Indian start-up ecosystem to drive technology and innovations in the Indian logistics industry.
Catapult, our incubator program, offers a unique world-class platform that supports, enables, accelerates, and empowers the logistics start-up community to Rise. The program catapults innovative solutions to market maturity, by refining proof of concepts to industry-ready solutions and provides access to the Mahindra’s leadership and its partner ecosystem. The technology start-ups are integrated as a part of our ‘Smart Automation Program’. These collaborations aid in enhancing operational efficiencies through real-time deployment and in strengthening this platform for future innovators in the logistics industry.
What they get
Anchor Customer
- Validate solutions in a real-world business environment
- Access our sophisticated business and technology environment to acquire an immersive understanding of how businesses work
- Gain domain specific mentorship to refine solutions and business model
Network
- Tap into a wide array of benefits from our partner ecosystem which includes academic institutes and government programs
- Collaborate with world-renowned technology companies, and benefit from platform credits, knowledge sharing-sessions and special access
Long-term Engagement
- Long-term contract opportunities for exponential scale-up
- Strategic investment and acquisition opportunities by Mahindra Group
Program Journey


Eligibility
Scope
Location: Start-ups registered in India or those planning to expand to India
Field of operation: Should be operational in the defined focus areas of Supply Chain and Mobility industry
Time Commitment: At least 8 to 10 hours per week
Business Maturity
- Should demonstrate a working MVP (Minimum Viable Product)
- Should have at least one revenue generating client
Who will not qualify
- Start-ups in concept stage or prototype stage where the product is not fully validated
- Start-ups with validated product that have already established a strong pan-India presence
About Catapult
Catapult 4.0
Catapult 3.0
Catapult 2.0
Catapult 1.0

Catapult 4.0
We are excited about the fourth chapter of our program and are looking forward to an inspiring journey with our cohorts, and once again offering a unique world-class platform to empower the Indian Logistics start-up community to Rise.
Focus Areas
Artificial Intelligence
Machine Learning
Blockchain
Internet of Things (IoT)
Virtual reality (VR) and Augmented Reality (AR)
Sustainable Solutions
Innovative Packaging Solutions
Robotics & Automation
Drones
Big Data & Analytics
Low-Cost Hardware / Connectivity / GPS-Based Solutions
E-Mobility Solutions
Safety & Security
Our Partners who are supporting us in this growth journey are:

Catapult 3.0
We are excited about the third chapter of our program and are looking forward to an inspiring journey with our cohorts, and once again offering a unique world-class platform to empower the Indian Logistics start-up community to Rise.
Focus Areas
Artificial Intelligence
Internet of Things (IoT)
Virtual reality (VR) and Augmented Reality (AR)
E-Mobility Solutions
Machine Learning
Robotics & Automation
Big Data & Analytics
Blockchain
Drones
Low-Cost Hardware / Connectivity / GPS-Based Solutions
Our Partners who are supporting us in this growth journey are:

Catapult 2.0
Catapult 2.0 witnessed a large number of applications from various start-ups catering to technology and automation domain. The sprints for Catapult 2.0 started in the month of March 2022, with most of the Cohorts meeting their targets as per the defined project charter.
Catapult Premiere Day 2022 was held at Taj Vivanta, Whitefield, Bangalore on 22nd September 2022 where 11 exhibitors showcased their innovations in supply chain. Few industry leaders also graced the event sharing their valuable insights and experience during the industry sessions. During the award ceremony, ‘Strategic Collaboration Memorandums of Understanding (MoUs)’ were signed with eight start-ups. These technology start-ups were integrated as part of our ‘Smart Automation Program’. These collaborations aid in enhancing operational efficiencies through real time deployment and strengthen this platform for future innovators in the logistics industry.
Focus Areas
Artificial Intelligence
Internet of Things (IoT)
Virtual reality (VR) and Augmented Reality (AR)
E-Mobility Solutions
Machine Learning
Robotics & Automation
Big Data & Analytics
Blockchain
Drones
Low-Cost Hardware / Connectivity / GPS-Based Solutions
Partners

Cohorts
Accio Robotics: Deployment of AMRs for material movement to increase the picking efficiency at Fulfilment Centres
Linkeddots: Creating a mapping grid for 2W / 4W stockyards to reduce dispatch times
- Jidoka Technologies: AI-based computer vision system for maintaining inventory count, enabling better inventory visibility and control
SenseGiz: Workforce productivity tracking and increasing throughput in Stores & Line Feed Operations
Aurita: Last Mile Delivery for small packages through e-bikes to reduce the delivery costs per shipment
- Constems AI: Automated QC check during loading / unloading of SKU at warehouses to reduce manpower costs

Catapult 1.0
Catapult 1.0 was the launch of this incubator program, aimed at redefining and transforming the future of the Indian Supply Chain and Mobility ecosystem by providing an opportunity for innovative start-ups to develop and present technology innovations on various focus areas. These innovative start-ups got the opportunity to test their solutions in a real business scenario. They also got a chance to interact with the leadership team, mentors of the program, networking opportunity and had access to media and investors. The program’s aim was to launch these innovative start-ups into the big league, giving the innovators a chance to shape their product under the guidance of industry leaders.
Focus Areas
Sustainable Personal Mobility
Sustainable Cargo
Smart Warehousing and Smart Vehicular Solutions
Partners

Cohorts
- Hiper: Sustainable cargo solutions to identify best route practices through optimisation algorithms by reducing carbon footprint in trucking
- Elixia: Digitalisation of supply chain process to reduce costs and bring visibility for goods in transit
- Koireader: AI Tech that enables productivity in put away, open replenishment process through AI-enables cameras in the racking operations and secondary distribution
Enmovil: Multimodal modeling for eliminating damages, reducing transit delays and enabling end-to-end automation
Unbox: Plug & play system of AI-powered mobile robots to sort packages at 5X higher productivity in less than 70% of the space required by existing solutions