Indore, November 24, 2025: Mahindra Logistics Limited, one of India’s largest integrated logistics solutions providers and L’Oréal India, a leading beauty player have partnered to announce the launch of a first-of-its-kind Warehouse in Indore, Madhya Pradesh that is fully women-operated. This facility marks a significant shift in workforce participation, placing women in charge of end-to-end warehouse operations and reinforcing the operational strength of India’s logistics sector.

This initiative builds on the significant structural shifts in logistics, by empowering women to be at the centre of essential operational functions and entrusting them with responsibilities that directly influence business performance. It expands meaningful representation in areas where women have historically had limited presence and strengthens gender balance across critical roles within the logistics ecosystem. The team has undergone extensive training in self-defence, POSH guidelines, fire safety, first aid, and capability-building programmes designed to prepare them for leadership roles. With the launch of this facility, Mahindra Logistics along with L’Oréal India strengthens their focus on building inclusive, digitally enabled, and future-ready supply chain solutions.

The facility supports distribution across central India, enabling efficient movement of goods to key markets including Jabalpur, Bhopal, Indore, Singrauli, Sagar, Ratlam, Bina, Narsinghpur, Chhindwara, Satna, Rewa, Shahdol, Betul, Harda, Damoh, Shivpuri, Neemuch, and Khargone. It strengthens regional outreach through faster replenishment cycles, reduced transit times, and improved service continuity for L’Oréal’s extensive portfolio. The warehouse handles a wide range of their product line by consolidating them under a streamlined fulfilment framework and is supported by Mahindra Logistics in-house warehouse management system, which is fully deployed to deliver real-time visibility, accuracy, and operational discipline. The platform integrates seamlessly with L’Oréal’s distribution requirements, enabling stronger inventory control, optimised workflows, and consistent service precision.

Commenting on the initiative, Hemant Sikka, Managing Director & CEO, Mahindra Logistics Limited, “As India’s supply chain expands and becomes more integrated, increasing women’s participation in core operations broadens the talent pool essential to build stronger and more capable logistics networks. Mahindra Logistics and L’Oréal India have come together to challenge long-standing norms by creating an environment designed to expand opportunities for women. Our warehouse directly supports L’Oréal India’s ambition of inclusion and diversity across its operations and reflects a shared belief that inclusive teams drive stronger performance and innovation”.

Arun Saravanakumar, Director – Supply Chain, L’Oréal India, said, “Launching the first-ever 100% women operated warehouse, in partnership with Mahindra Logistics, is a landmark moment for us at L’Oreal India. It is a reflection of our commitment to gender parity at the workplace, providing women with equal opportunities and creating shared value in our communities. Building truly inclusive and diverse teams across the value chain is imperative to our success, and this initiative is a significant step towards achieving that vision.”