Engineering Efficiency with 98% On-Time Delivery Rate for a Ayurvedic Brand
India’s Ayurvedic products market is growing rapidly, driven by rising demand for natural, chemical-free solutions, increasing health awareness, and expanding e-commerce. Strong government support through AYUSH and the integration of Ayurveda into mainstream healthcare are further fuelling this growth.
Our customer, a leading herbal and wellness manufacturer with a major facility in Himachal Pradesh, distributes a wide portfolio of products across India. As their network expanded, the focus was on strengthening supply chain priorities by enabling more consistent service levels across a distributed network, optimizing transit timelines to improve product availability, and enhancing shipment visibility through more structured processes.
Enabling Consistent Efficiency with Surface Express Solutions
As part of our B2B express services, we have been managing Part-Truck Load (PTL) transportation for the customer since 2023, implementing a structured, technology-led approach to support their growth ambitions and evolving distribution needs while enhancing efficiency, visibility, and service reliability.
Delivering Control & Predictability:
We established a centralized logistics framework to bring greater control and cohesion through our Part-Truck Load transportation services, enabling smoother planning and more effective resource allocation. Combined with intelligent route
planning and load consolidation, we improved vehicle utilization while reducing transit delays. Backed by a dedicated dispatch team and proactive on-ground coordination, we consistently delivered seamless operations and reliable service levels.
Technology-Enabled Surface Logistics Solutions:
Our technology-enabled surface express services enhance transparency and responsiveness across the supply chain. Powered by LOGI-XPS, our B2B surface express platform delivered seamless booking, tracking, and end-to-end shipment visibility. System-driven scheduling ensured timely dispatches, making the network more agile and coordinated.
Operations Focused on Process Excellence:
We maintained a strong focus on standardized SOPs and KPI-driven performance management to ensure consistent and reliable operations across the PTL network. Through continuous route and load optimization, we improved operational efficiency, while sustainability initiatives such as optimized routing and CNG adoption strengthened overall performance.
Igniting Success for a Fast-Growing Ayurvedic Personal Care Brand
- Transit time was consistently maintained between 4 to 5 days across delivery zones.
- On-time delivery was consistently maintained between 96% – 98%.
- Damage ratios were maintained below 1% for sensitive personal care products.
- Load utilisation improved significantly, driving higher efficiency and optimised costs.
As supply chains grow more complex and demand greater agility, moving beyond cost-focused Part-Truck Load (PTL) operations becomes essential to achieving speed, reliability, and control. Through scalable, technology-driven solutions and strong operational expertise, we enable businesses to build high-performance logistics networks that drive consistent and efficient outcomes.
If you’re looking to strengthen your Part-Truck Load (PTL) operations, connect with us at enquiries@mahindralogistics.com for customised solutions.
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