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Catapult
HomeCatapult
Apply Now

Igniting Success within the Indian startup ecosystem
by catalysing the co-creation of future-ready logistics solutions

Innovation and technology play a key role in redefining growth and fostering competitive advantage. We have always believed in using design thinking approach and smart automation to drive transformation through product, process, and business model innovations. Being one of India’s leading integrated logistics solutions companies, extending this culture of innovation to stakeholders within the industry was the next logical step. We decided to harness the potential of the Indian start-up ecosystem to drive technology and innovations in the Indian logistics industry.

Catapult, our incubator program, offers a unique world-class platform that supports, enables, accelerates, and empowers the logistics start-up community to Rise. The program catapults innovative solutions to market maturity, by refining proof of concepts to industry-ready solutions and provides access to the Mahindra’s leadership and its partner ecosystem. The technology start-ups are integrated as a part of our ‘Smart Automation Program’. These collaborations aid in enhancing operational efficiencies through real-time deployment and in strengthening this platform for future innovators in the logistics industry.

What they get

01 anchor customer

Anchor Customer

  • Validate solutions in a real-world business environment
  • Access our sophisticated business and technology environment to acquire an immersive understanding of how businesses work
  • Gain domain specific mentorship to refine solutions and business model
02 network

Network

  • Tap into a wide array of benefits from our partner ecosystem which includes academic institutes and government programs
  • Collaborate with world-renowned technology companies, and benefit from platform credits, knowledge sharing-sessions and special access
03 long term engagement

Long-term Engagement

  • Long-term contract opportunities for exponential scale-up
  • Strategic investment and acquisition opportunities by Mahindra Group
01 anchor customer

MLL as a Catalyst

  • Open platform for start-ups to innovate in real-world scenarios and create disruptive solutions.
  • Access to world-class businesses and technology environments to acquire the understanding of how business works.
  • Gain mentorship from domain & industry mentors for a duration of 5 to 6 months
03 long term engagement

Network

  • Tap into wide array of benefits from MLLs partner ecosystem which includes large corporations, academic institutes, and government programs.
  • Collaborate with world-renowned technology companies, and benefit from platform credits, knowledge sharing-sessions and special accesses.
02 network

Ensuring Product Market Fit

  • Opportunity to convert capabilities into disruptive industry offerings.
01 anchor customer

Long-term Engagements

  • Long-term partnership opportunities for exponential scale-up within Mahindra group and beyond in the Logistics and Mobility industry.
02 network

Monthly Master Class

  • Opportunity to connect with Industry experts monthly to get understanding on the key enablers for start-up to become successful.
03 long term engagement

Co-working platform

  • During the cohort, frequent connects within the start-ups will be organized for cross-functional learning.
01 anchor customer

Catapult Community

  • Connect with past cohorts, partners as well as with industry experts to leverage industry solutions, best practices & also get your questions answered in real-time.
02 network

Presentation opportunity

  • Finalists will get an opportunity to pitch the business case to Partners, investors, and customers.

Program Journey

Eligibility

04 scope

Scope

Location: Start-ups registered in India or those planning to expand to India
Field of operation: Should be operational in the defined focus areas of Supply Chain and Mobility industry
Time Commitment: At least 8 to 10 hours per week
05 business maturity

Business Maturity

  • Should demonstrate a working MVP (Minimum Viable Product)
  • Should have at least one revenue generating client
06 not qualify

Who will not qualify

  • Start-ups in concept stage or prototype stage where the product is not fully validated
  • Start-ups with validated product that have already established a strong pan-India presence

About Catapult

Catapult 4.0

Catapult 3.0

Catapult 2.0

Catapult 1.0

Catapult 4.0

Catapult 4.0 accelerated the next wave of disruption in logistics and supply chain innovation. The 4th edition brought together eight high-potential start-ups—Tarsyer Insights, Qargos, Ignomagine, NebulARC, KaviRise, Electrike, Tokere, and Vecros—each on a mission to redefine how the industry moves, automates, and scales.

Kicking off with a focused mentorship journey, the cohort spent months refining their solutions for real-world application and scalability. The Catapult 4.0 Premiere took place on 18th February 2025 at The Leela, Mumbai. The day began with the Catapult 4.0 Expo, where immersive demos and live prototypes brought each innovation to life. One of the key highlights was the cohort-customer interaction zone, sparking meaningful dialogue between startups, potential partners, and industry leaders.

The event featured a stirring keynote by our MD & CEO, who underscored the role of agility, bold thinking, and collaboration in shaping future-ready businesses. The evening also witnessed the launch of Techathon 2.0, a hands-on platform created to empower tech enthusiasts with real-world digital product development experience—reaffirming Mahindra Logistics’ commitment to building a thriving innovation ecosystem. The evening concluded with the winner announcements—Tarsyer Insights won the top prize, QARGOS was named 1st runner-up, IGNOMAGINE was the 2nd runner-up, and NebulARC received a special mention.

Focus Areas

All the start-ups who have a capability in building disruptive solutions for logistics industry are invited for registration.

Artificial Intelligence

Machine Learning

Blockchain

Internet of Things (IoT)

Virtual reality (VR) and Augmented Reality (AR)

Sustainable Solutions

Innovative Packaging Solutions

Robotics & Automation

Drones

Big Data & Analytics

Low-Cost Hardware / Connectivity / GPS-Based Solutions

E-Mobility Solutions

Safety & Security

Our Partners who are supporting us in this growth journey are:

Catapult 3.0

Catapult 3.0 witnessed many applications from various startups catering to the AI, ML, Mobility, Robotics and IoT domains. The program kicked off on 12th April in Nasik, followed by a 6-month incubation period, where the selected startups performed multiple sprints of pilot testing.

The Catapult 3.0 Premier Day took place at Sahara Star in Mumbai, on 11th December 2023, where 6 cohort finalists showcased their innovation in supply chain. The Premier Day saw PupilMesh emerging as the champion, claiming the title of Winner! Venturing into the realm of smart glass-enabled picking, task assignment, and productivity analysis, their efforts set a new standard for operational efficiency, showcasing entrepreneurial brilliance and tech advancement.

The premier day also saw the launch of Catapult’s Techathon, a platform created to provide opportunities for tech enthusiasts, to experience real-word digital product development. The program was inaugurated by Rampraveen Swaminathan, our MD&CEO, and Mr. Hemant Badri, Head of Supply Chain and Customer at Flipkart.
Focus Areas

Artificial Intelligence

Internet of Things (IoT)

Virtual reality (VR) and Augmented Reality (AR)

E-Mobility Solutions

Machine Learning

Robotics & Automation

Big Data & Analytics

Blockchain

Drones

Low-Cost Hardware / Connectivity / GPS-Based Solutions

Our Partners who are supporting us in this growth journey are:
Cohorts
  • Anscer Robotics: Replenish and evacuate workstations without the need for tugger operator’s skillset, with zero line stoppage and zero safety incidents

  • Emertech: To have the transparency and reduced IT Ops team backend by blockchain based UI to track the multiple lane rate contract updation.

  • PupilMesh: Increase the productivity with smart glass enabled picking, auto assignment of task, task completion acknowledgement , detail operator wise productivity analysis on dashboard
  • Dashdot: E Kanban system for the real time inventory visibility, reduction in inventory variance and accurate reorder level for optimum inventory

  • EVRE: Increase the SOC by monitoring charging pattern and on road battery performance with real time integration for trip allocation 

  • Kazam: Business case for charger point operator model from charging hub leading to additional revenue

Catapult 2.0

Catapult 2.0 witnessed a large number of applications from various start-ups catering to technology and automation domain. The sprints for Catapult 2.0 started in the month of March 2022, with most of the Cohorts meeting their targets as per the defined project charter.

Catapult Premiere Day 2022 was held at Taj Vivanta, Whitefield, Bangalore on 22nd September 2022 where 11 exhibitors showcased their innovations in supply chain. Few industry leaders also graced the event sharing their valuable insights and experience during the industry sessions. During the award ceremony, ‘Strategic Collaboration Memorandums of Understanding (MoUs)’ were signed with eight start-ups. These technology start-ups were integrated as part of our ‘Smart Automation Program’. These collaborations aid in enhancing operational efficiencies through real time deployment and strengthen this platform for future innovators in the logistics industry.

Focus Areas

Artificial Intelligence

Internet of Things (IoT)

Virtual reality (VR) and Augmented Reality (AR)

E-Mobility Solutions

Machine Learning

Robotics & Automation

Big Data & Analytics

Blockchain

Drones

Low-Cost Hardware / Connectivity / GPS-Based Solutions

Partners
Cohorts
  • Accio Robotics: Deployment of AMRs for material movement to increase the picking efficiency at Fulfilment Centres

  • Linkeddots: Creating a mapping grid for 2W / 4W stockyards to reduce dispatch times

  • Jidoka Technologies: AI-based computer vision system for maintaining inventory count, enabling better inventory visibility and control
  • SenseGiz: Workforce productivity tracking and increasing throughput in Stores & Line Feed Operations

  • Aurita: Last Mile Delivery for small packages through e-bikes to reduce the delivery costs per shipment

  • Constems AI: Automated QC check during loading / unloading of SKU at warehouses to reduce manpower costs

Catapult 1.0

Catapult 1.0 was the launch of this incubator program, aimed at redefining and transforming the future of the Indian Supply Chain and Mobility ecosystem by providing an opportunity for innovative start-ups to develop and present technology innovations on various focus areas. These innovative start-ups got the opportunity to test their solutions in a real business scenario. They also got a chance to interact with the leadership team, mentors of the program, networking opportunity and had access to media and investors. The program’s aim was to launch these innovative start-ups into the big league, giving the innovators a chance to shape their product under the guidance of industry leaders.

Focus Areas

Sustainable Personal Mobility

Sustainable Cargo

Smart Warehousing and Smart Vehicular Solutions

Partners
Cohorts
  • Hiper: Sustainable cargo solutions to identify best route practices through optimisation algorithms by reducing carbon footprint in trucking
  • Elixia: Digitalisation of supply chain process to reduce costs and bring visibility for goods in transit
  • Koireader: AI Tech that enables productivity in put away, open replenishment process through AI-enables cameras in the racking operations and secondary distribution
  • Enmovil: Multimodal modeling for eliminating damages, reducing transit delays and enabling end-to-end automation

  • Unbox: Plug & play system of AI-powered mobile robots to sort packages at 5X higher productivity in less than 70% of the space required by existing solutions

     

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    Operations Excellence

    Integrated Management System

    The Mahindra Way

    Centre of Excellence

    ACE & IN

    Lean Six Sigma

    PULSE

    Investor Relations
    Board of Directors Policies Financial Results Investor Interaction Disclosures under SEBI regulations Corporate Announcement Shareholder Information
    Business Associates
    Pinnacle Awards BA Development Programme Coffee with MD Chai Pe Charcha Aadhya Helpdesk BA Employee Training Pratibimb Bandhan
    Media
    News Articles Press Releases Newsletter
    CSR

    Building Communities

    Skill Development

    Restoring Environment

    Educational Support

    Safety
    Safety Policy Safety Risk Management Safety Assurance Safety Promotion
    Certifications
    ISO 9001:2015 (Quality Management System) ISO 14001:2015 (Environmental Management System) ISO 45001:2018 (Occupational Health & Safety Management System)
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