994200
+Beneficiaries
(April’23-March’24)
1534120
+Saplings Planted
(Since Inception)
141500
+Volunteering Hours
(April’23-March’24)
We believe in serving and giving back to the communities within which we work with integrity and responsibility. While the growth and success of our business is our priority, but we can reach our greater goals only if we cater to the needs of the communities where we operate.
To promote a unified and strategic approach to CSR across the organisation by identifying select constituencies and causes to work with, thereby ensuring a high social impact.
To ensure an increased commitment at all levels in the organisation, by encouraging employees to participate actively in our CSR initiatives and give back to the society in an organised manner through the employee volunteering programme called ESOPs (Employee Social Option Programs).
As part of the Mahindra Group, social responsibility is in our DNA. All our community
interventions are based on our belief that positive change is best achieved through social
and economic empowerment. Our CSR programmes are therefore structured in a way that
promotes educational and other opportunities so that communities become self-sufficient in
the long run. For us, community development is not about ‘check-book philanthropy’ but a
long-term strategy of creating an environment for the sustainable growth of communities. We
also encourage our employees to become willing participants in community development.
The focus of our social interventions covers the following aspects: building communities, skill
development, and environmental sustainability.
Our Initiatives
Building Communities
Skill Development
Restoring Environment
Educational Support
Building Communities
We believe that uplift of rural communities is key to the country’s economic growth and success. We undertake various community development activities in villages and urban slums and address issues such as health & sanitation, safe drinking water supply, malnutrition, education, youth development, women’s empowerment, support to the farmer community and infrastructure development. Similar interventions are driven for smaller groups to improve the working conditions of the beneficiaries or promote their aspirations for better living conditions. These programmes not only enhance capabilities but also addresses issues like human dignity and self-respect.
Our activities include providing scholarship and grants to school children, providing them opportunities higher education, health and eye check-up, road safety trainings, yoga and meditation sessions, awareness campaign for the use of seat belt, reading road and highway signage and personal hygiene. We also provide HIV/AIDS awareness including testing and treatment, family welfare and organising celebrations of various festivals together with the promotion of social messages across different locations etc. Support for orphanages, destitute homes, senior citizens, Swachh Bharat Abhiyan are some of the other interventions that are part of our community development initiatives.
During the financial year 2023-24, we supported 89,787 individuals across the country through 11,234 volunteering hours.
Skill Development
Education and skill development of local communities are critical to national development. We focus on promoting education, including special education, vocational skills, especially among girls, youths, LGBTQ+ and the people with disabilities. In FY24, Skill Development training has been imparted to 54 LGBTQAI, 50 PWDs and 110 Women from marginalised communities. Successful 15 candidates were felicitated for their achievements.
During the financial year 2023-24, we supported 239 individuals across the country through this project.
Restoring Environment
Restoring the environment is among our core beliefs and this objective is promoted through the increased usage of renewable energy, waste management, renewal of natural water bodies, enhancement of green cover through tree plantation activities.
Through this intervention, During FY24, the Company directly and in partnership with SankalpTaru planted 9,424 saplings, taking the total tally of trees planted to 1,53,412 since FY13.
Every tree that is planted with SankalpTaru is geotagged where latitude and longitude of the tree is captured in the database, generating an “e-forest” which contains an actual photo of the plantation, it’s google location and their beneficiary’s details.
Educational Support
We supported 867 girls through the ‘Nanhi Kali’ initiative of the K.C. Mahindra Education
Trust, which aims to ensure that every girl child in India has access to education. The
programme targets beneficiaries from backward communities in Barabanki (Uttar Pradesh),
and Nashik (Maharashtra).