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Driving 100% Fulfilment from Warehouse Shelves to Everyday Homes

In today’s fast-evolving consumer durables market, supply chains must operate with agility, resilience, and precision to keep pace with rising demand and customer expectations. As part of the broader landscape of consumer goods logistics and the
evolving FMCG supply chain, this requires highly coordinated and responsive
operations.

For a leading international home appliance manufacturer, this meant strengthening its pan-India warehousing and distribution network by bringing greater inventory accuracy, real-time visibility, improved workforce productivity, efficient returns management, and the ability to scale seamlessly during peak demand cycles through advanced supply chain solutions.

Integrated Warehousing Distribution Solutions for an International Home Appliance Manufacturer

Since April 2024, we have been driving the transformation of the customer’s warehousing and transportation network across India, delivering end-to-end integrated logistics as a trusted third-party logistics provider.

 

To enable efficient nationwide operations, a consolidated warehousing footprint was established across three key logistics hubs in Bhiwandi, Gurugram, and Bengaluru.
This integrated supply chain approach improved inventory positioning, enabled faster turnaround times, and strengthened connectivity to sales depots across the country.

End-to-End Warehousing & Distribution:

As part of our contract logistics solutions, operations were streamlined across the value chain from inbound processing to outbound dispatch and secondary distribution, bringing greater structure and consistency to daily operations.

  • Efficient inbound management including GRN, put-away, and inventory control
  • Kitting, internal movement, and order planning for smooth operations
  • Optimised vehicle placement with improved goods-in-transit (GIT) tracking
  • Stock consolidation and perpetual audits to enhance inventory accuracy
  • Daily outbound movements servicing depots across India
  • Secondary transportation solutions across PAN India, along with primary transportation support

Customized Infrastructure Design:

  • Warehousing layout was tailored to align with global standards, combining high-density racking (HDR), ground storage, and shelving systems.
  • This enabled optimal space utilisation while ensuring safe and efficient product handling at scale.

Technology & Automation:

Technology served as a key enabler in driving visibility, control, and operational efficiency across the network.
  • Logipick (WMS): Enabled real-time inventory tracking and improved warehouse productivity
  • Logifreight (TMS): Strengthened transportation planning and ensured end-to-end shipment visibility

Sustainable Operations:

Sustainability was embedded into day-to-day operations through the reuse of carton boxes, reducing packaging waste while supporting the customer’s environmental goals within a responsible supply chain solution framework.

Igniting Success for Consumer Durable Supply Chains

The integrated approach delivered strong performance improvements across all key metrics:

  • 100% picking and order fulfilment
  • 100% kitting accuracy
  • 99.20% inventory accuracy
  • 0 safety incidents with full compliance
  • GRN turnaround time under 24 hours

By bringing warehousing solutions, transportation solutions, and technology together into a unified integrated logistics ecosystem, the supply chain has evolved into a
more connected and responsive network. This has translated into improved visibility, greater operational control, and consistent service levels, creating a foundation for scalable growth while delivering speed and accuracy across the network.

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    Seino MLL Logistics Private Limited

    Awards

    Sustainability

    Leadership Team

    Contact Us

    Operations Excellence

    Integrated Management System

    The Mahindra Way

    Centre of Excellence

    ACE & IN

    Lean Six Sigma

    PULSE

    Investor Relations
    Board of Directors Policies Financial Results Investor Interaction Disclosures under SEBI regulations Corporate Announcement Shareholder Information
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    Building Communities

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