Efficient supply chain management (SCM) benefits practically every industry. In apparel, where fast fashion, ever-shifting trends and micro-seasons impact the entire industry, it’s absolutely critical. Fashion retailers must carry a wide variety of products to fit many customers’ preferences, and the lightning-fast pace at which products come in and out of vogue means the industry’s product lifecycle is incredibly short. The fashion industry is constantly planning for the next season, getting new styles into production and perfecting them before the current designs fall out of favour.  

The client, an apparels & retail major, was gearing up for the winter sales and had to transport 160 tons of essential fabric and raw materials from the UK and Malaysia to meet the sales demand. The transportation had to be seamless, timely, and managed across different locations, while adhering to compliance regulations to ensure that the materials arrived in good condition, without damage or loss.