The FMCG logistics landscape in India is marked by its immense market size and rapid growth, driven by a burgeoning population with diverse consumption patterns. However, the sector grapples with infrastructure constraints, including inadequate transportation networks and last-mile delivery challenges, particularly in rural areas. Despite these hurdles, there is a noticeable shift towards technology adoption to streamline operations, coupled with increasing emphasis on sustainability initiatives. Government regulations and the rise of e-commerce further shape the competitive dynamics, fostering innovation and driving the need for efficient supply chain management solutions. In navigating these complexities, FMCG logistics players are focusing on enhancing agility, leveraging data-driven insights, and fostering collaboration across the supply chain to meet the evolving demands of the Indian consumer market.

Our customer is one of the largest players in India’s FMCG sector, offering a diverse range of products including food, beverages, cleaning agents, personal care items, water purifiers, and various other fast-moving consumer goods (FMCGs). With a robust portfolio comprising over 50 brands across 16 FMCG categories, their products have become an integral part of daily life for millions of consumers throughout India.