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Mahindra Logistics Unveils New Brand Identity Representing Accelerating Progress

~ Launches new icon that reflects progress, speed, and a dynamic spirit of being driven forward ~

Watch the unveiling video here:
~

India, 14 October 2024: Mahindra Logistics Limited, one of India’s largest integrated logistics solutions providers, unveils its new brand identity, marking the next step in its evolution towards innovation and sustained growth. The new identity introduces a bold and dynamic icon, symbolizing the aspiration to scale new heights and the relentless drive to rise. It captures the essence of the company’s core values and future-ready vision, emphasizing collective strength and continuous forward momentum.

As a trusted leader in integrated logistics, the new identity unifies all our business segments as we focus on delivering integrated solutions. It symbolizes our deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Mahindra Logistics enables its customers’ transition to world-class supply chains, offering seamless pan-India connectivity. The new identity reinforces its commitment to accelerating progress, enhancing operational excellence, and delivering continued value to all our stakeholders.

Commenting on the Launch, Rampraveen Swaminathan, Managing Director and CEO, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to-end logistics solutions for our customers”.

About Mahindra Logistics

Mahindra Logistics Limited (MLL) is an integrated third-party logistics (3PL) service provider, specializing in supply chain management and enterprise mobility. MLL serves over 400+ corporate customers across various industries like Automobile, Engineering, Consumer Goods, and E-commerce. The Company pursues an “asset- light” business model, providing customized and technology-enabled solutions that span across the supply chain and people mobility services.

For more information, visit www.mahindralogistics.com

About Mahindra Group

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federations of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology, and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates
subscribe to https://www.mahindra.com/news-room

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    Lean Six Sigma

    PULSE

    Investor Relations
    Board of Directors Policies Financial Results Investor Interaction Disclosures under SEBI regulations Corporate Announcement Shareholder Information
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    Building Communities

    Skill Development

    Restoring Environment

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    ISO 9001:2015 (Quality Management System) ISO 14001:2015 (Environmental Management System) ISO 45001:2018 (Occupational Health & Safety Management System)
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