Co-creating future-ready tech-powered
solutions with the Indian start-up ecosystem
in the Supply Chain and Mobility space
Innovation and technology play a key role in redefining growth and fostering competitive advantage. We have always believed in using design thinking approach and smart automation to drive transformation through product, process, and business model innovations. Being one of India’s leading integrated logistics solutions companies, extending this culture of innovation to stakeholders within the industry was the next logical step. We decided to harness the potential of the Indian start-up ecosystem to drive technology and innovations in the Indian logistics industry.
Catapult, our incubator program, offers a unique world-class platform that supports, enables, accelerates, and empowers the logistics start-up community to Rise. The program catapults innovative solutions to market maturity, by refining proof of concepts to industry-ready solutions and provides access to the Mahindra’s leadership and its partner ecosystem. The technology start-ups are integrated as a part of our ‘Smart Automation Program’. These collaborations aid in enhancing operational efficiencies through real-time deployment and in strengthening this platform for future innovators in the logistics industry.
What they get
Anchor Customer
- Validate solutions in a real-world business environment
- Access our sophisticated business and technology environment to acquire an immersive understanding of how businesses work
- Gain domain specific mentorship to refine solutions and business model
Network
- Tap into a wide array of benefits from our partner ecosystem which includes academic institutes and government programs
- Collaborate with world-renowned technology companies, and benefit from platform credits, knowledge sharing-sessions and special access
Long-term Engagement
- Long-term contract opportunities for exponential scale-up
- Strategic investment and acquisition opportunities by Mahindra Group
Program Journey


Eligibility
Scope
Business Maturity
- Should demonstrate a working MVP (Minimum Viable Product)
- Should have at least one revenue generating client
Who will not qualify
- Start-ups in concept stage or prototype stage where the product is not fully validated
- Start-ups with validated product that have already established a strong pan-India presence
About Catapult
Catapult 4.0
Catapult 3.0
Catapult 2.0
Catapult 1.0

Safety Policy

Safety Risk Management
We manage and mitigate safety risks by identifying possible hazards and undertaking a thorough risk assessment, supported by job safety analysis and a work permit system.
Hazard assessment
- We have implemented Behavioural Based Safety (BBS), Hazard Identification and Risk Assessment (HIRA), and electrical safety management systems at MLL. These help us identify the potential for incidents and help us take steps as proactive approach to mitigate the risks
- A safety dashboard helps us keep tabs on key statistics regarding our safety performance and major risk parameters
Job safety analysis
- We conduct job safety audits across our logistics verticals on a periodic basis
- Our personal protective equipment, contractor management and transportation safety initiatives follow the Lock Out Tag Out (LOTO) approach, enhancing the levels of security and accountability within the system
Permit to work
- Under permit-to-work (PTW) system, we ensure tighter controls over tasks assigned and carried out by our frontline workers, ensuring better safety performance.

Safety Assurance

Safety Promotion
- We have created an Augmented Reality/Virtual Reality (AR/VR) fire safety training module.
- We have also developed competency training programmes like defensive driver training, first aid, firefighting, emergency preparedness and forklift driving to train our people.
- Our activities include various digital initiatives to enhance safety, using AR/VR technology, for instance M-Safe and BI Dashboard for safety lead and lag indicators reporting; AR/VR Safety training modules like Fire safety, Electrical safety, and Material Handling Equipment (MHE’s) Safety Training Module for awareness and basic knowledge on Fire safety, electrical safety and Forklift safety and material handling safety respectively